{"id":2163,"date":"2018-01-26T17:02:30","date_gmt":"2021-02-28T08:55:54","guid":{"rendered":"https:\/\/www.bicroma.it\/prodotto\/anti-age-plus-24h-cream\/"},"modified":"2025-06-17T10:38:39","modified_gmt":"2025-06-17T08:38:39","slug":"anti-age-plus-24h-cream","status":"publish","type":"product","link":"https:\/\/www.bicroma.com\/en\/prodotto\/anti-age-plus-24h-cream\/","title":{"rendered":"ANTI-AGE PLUS 24h CREAM 50 ml."},"content":{"rendered":"<h3>Data sheet<\/h3>\n<hr \/>\n<p><strong>Shea Butter:<\/strong><br \/>\nit is a substance extracted from Vitellaria paradoxa seeds, a plant of the Sapotaceae family and it is a traditional African plant.<br \/>\nIt is used at length for dermatological and cosmetic purposes thanks to its regenerating, cicatrizing, emollient, stretching, anti-oxidant, lenitive and re-epithelising properties. What really makes this butter precious is the high level of unsaponifiable matter, essential substances for the maintenance of the natural elasticity of the skin because it intervenes in the formation of collagen and elastin.<br \/>\nIt protects from sun rays, wind and cold. Furthermore, it is rich in vitamins and can be used for treating dermatitis, erythema, irritation and skin rush of young and adult skins.<br \/>\nIts prolonged use improves the capillary blood circulation and this is the reason why it is suitable for whom who suffers from couperoses.<br \/>\nWhile breast-feeding it prevents the arise of rhagades, it is also an excellent natural anti-age cosmetic product that can be used for the face and d\u00e9collet\u00e9 and it will give back elasticity and compactness to the skin. It can also be used as lenitive after-shaving product. All its characteristics, included the one of great absorption that doesn\u2019t leave the skin greasy, make of this product a therapeutical and cosmetic panacea.<\/p>\n<p><strong>WheatGerm Oil:<\/strong><br \/>\nit is a precious ally for our skin.<br \/>\nIt is rich of lecithin, Vitamin of the B group, provitamin A, Vitamin D and Vitamin E that is very important for its anti-oxidant and immunostimolating action. Furthermore, it contains oligoelements such as calcium, phosphorus, iron, magnesium, potassium, zinc and selenium.<br \/>\nThe oil is obtained from the cold pressing, without any solvent, of the germ wheat and it fulfils a high nourishing and hydrating action. It is recommended for fighting dry skin.<br \/>\nIt strengthens the hydrolipidic film helping avoiding the annoying sensation of tight skin.<br \/>\nWheat germ oil, being very rich in antioxidants vitamins, can contrast the action of the free radicals and consequently the process of cellular ossidation.<\/p>\n<p><strong>Jojoba oil<\/strong>:<br \/>\nit can be used for multiple purposes thanks to its many beneficial properties. It can be used on the face and on the hair.<br \/>\nIt is a very effective natural remedy. It is extracted from the seeds of a tree typical from hot areas. Its consistency is liquid and it is used as an essential ingredient in many cosmetic products.<br \/>\nIts consistency is liquid and it is used as an essential ingredient in many cosmetic products.<br \/>\nIt is effective against dry and chapped skin or for fighting greasy and with acne skin.<br \/>\nIt is rich with mineral salts and vitamins which help the jojoba oil to carry on a beneficial action even against dry skin and flakiness.<\/p>\n<p><strong>Urea<\/strong>:<br \/>\nit is a natural substance that can be found in a healthy skin; it is known for its extremely emollient and hydrating properties.<br \/>\nFor cosmetic and dermatological purposes, the urea, synthetically recreated in laboratory, is used as a central ingredient for hydrating dry skins.<br \/>\nUrea has the ability of keeping the water inside the skin.<br \/>\nThe main cause of dry skin is the drying up of the superficial layer. This phenomenon, known as TEWL (<em>Trans epidermal water loss<\/em>), can be contrasted by the urea which leaves the skin hydrated and gives back to the skin its optimum hydrating level.<\/p>\n<p><strong>How to use: <\/strong><br \/>\nApply in the morning and in the evening on cleansed and toned up skin with soft massages until complete absorption.<strong><br \/>\n<\/strong><\/p>\n<p><strong>Inci: <\/strong><br \/>\nAqua (Water), PPG-15 Stearyl Ether, Isohexadecane, Cetearyl Alcohol, Ceteareth-2, Ceteareth-20, Rosa Moschata Seed Oil, C12-20 Acid PEG-8 Ester, Ethylhexyl Methoxycinnamate, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Propanediol, Glycerin, Sodium Lactate, Glycolic Acid, Sucrose, Urea, Sodium Citrate, Malic Acid, Tartaric Acid, Crataegus Monogyna Extract, Chamomilla Recutita (Chamomile) Flower Extract, Zea Mays (Corn) Germ Oil, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Stearic Acid, Carbomer, Ethylhexylglycerin, Citrus Aurantium (Orange) Dulcis Oil, Sodium Hydroxide, 1,2-Hexanediol, Caprylyl Glycol, Tropolone, Parfum (Fragrance), Limonene, Citral, Linalool.<\/p>\n<p><strong>How to preserve:<\/strong><br \/>\navoid to keep the product open for a long time. Store in a cool and dry place, away from direct light. The possible changing in color of the product shows the natural origin of the components and doesn\u2019t change the quality of the product.<\/p>\n<p>PAO: 6M<\/p>\n<ul>\n<li>with Plants-based Active ingredients<\/li>\n<li>Dermatologically tested<\/li>\n<li>External use<\/li>\n<li>Made in Italy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong>WITH SHEA BUTTER AND JOJOBA OIL<\/strong><\/p>\n<p>Effective beauty treatment that leaves the skin compact and bright; it also creates an immediate cosmetic \u201clifting effect\u201d.<br \/>\nThe formula is rich in active compounds which leave the skin fresh and smooth. These active compounds help the renewal of the skin leaving it smoother, more elastic and uniform. It is a 24 hours cream, very nourishing and hydrating.<br \/>\n<strong>The anti-age effect is evident day after day: the face features are smoother and more relaxed and the skin appears more compact.<\/strong><\/p>\n<p><strong>Active Compounds: Shea Butter, Wheat Germ Oil, Jojoba Oil, Urea.<\/strong><\/p>\n","protected":false},"featured_media":4006,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[242,259,616],"product_tag":[272,245,397,356],"class_list":{"0":"post-2163","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-prodotti-en","7":"product_cat-face","8":"product_cat-anti-age-moisturising-nourishing","9":"product_tag-antiage-en","10":"product_tag-bicroma-en","11":"product_tag-jojoba-oil","12":"product_tag-shea-butter","14":"first","15":"instock","16":"sale","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/product\/2163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/comments?post=2163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/media\/4006"}],"wp:attachment":[{"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/media?parent=2163"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/product_cat?post=2163"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.bicroma.com\/en\/wp-json\/wp\/v2\/product_tag?post=2163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}